N2, a local magazine company, will rebrand next week as “Stroll,” bringing all of its 650+ local print magazines under the same branding, executives tell Axios.

Why it matters: The rebrand marks a major milestone for the company, which has grown to bring in more than $131 million in annual revenue.

By the numbers: "We just turned 18, and we’ve now had 17 years in a row of profitability," said Hixon.

Hoe it works: While local newspaper companies are struggling to stay afloat, Stroll continues to grow by licensing its branding and services to local businesses or entrepreneurs that franchise the local titles on its behalf.

The intrigue: None of the magazines are available online, as a way to ensure the content and experience remains hyper-local. They are only sent by mail to local residents.

Catch up quick: N2 was launched in 2004 by two North Carolina-based sales entrepreneurs. The company is bootstrapped, and has received no outside funding.

What's next: The company will expand to more local cities. It plans double down on a digital platform product it offers for local real estate agents in major cities.